By Karon Thackston © 2009, All Rights Reserved
A recent article found in Internet Retailer revealed that 85% of consumers plan to shop online this holiday season. Sixty-nine percent plan to make holiday purchases online. The survey goes on to say that 57% of shoppers are planning to use the Internet to “compare different retailers to find the best price.”
This comes as no surprise during a time of economic upheaval. But is your ecommerce site ready to convert these shoppers? What if you offer the same price as many other retailers? Or even a higher price? Are dollar signs the only card consumers are willing to play this holiday season? No.
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