Need a little help decking the halls of your site with language that encourages your customers to buy more Christmas gifts this holiday season? Here are 4 quick tips for sprucing up your ecommerce copy.
#1 – Make it Clear, Make it Quick – People are more rushed than usual during the holidays. If you don’t already have the most important features/benefits of your products outlined in bullet points, do it now. This will allow your shoppers to make quick work of gift-giving decisions and let you rack up more sales.
#2 – Remind Shoppers of Gift Potential – While you might be tired of writing the phrase “makes a great gift,” shoppers need to be reminded. The purchase of one collegiate replica football could quickly turn into two if your customer suddenly remembers that her nephew is also a big sports fan. Alternate verbiage you can use includes “perfect for gift giving,” “a unique holiday/Christmas gift,” “great Christmas/holiday gift idea,” or “they’ll love finding this under the tree.”
#3 – Highlight Popular Holiday Benefits – Easy returns, no assembly required, one size fits all and free shipping (to and/or from the recipient) top the charts this time of year. Any benefits your ecommerce site (or the individual products you carry) offers that will help ensure gift satisfaction and easy exchanges/refunds should be made obvious.
#4 – Offer Gift Cards or Certificates – According to The Washington Post, 2010 saw gift card sales totaling $91 billion. That number is predicted to reach $100 billion by 2012. In addition to being a quick gift solution for shoppers, you benefit when the recipient comes back to redeem his/her card. Chances are, they’ll spend more than the face value of the voucher.
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