How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better.
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“F” in the FACE Formula for Determining Copywriting Length
How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to
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Are You Still Doing Content Marketing the Old-School Way?
I've been getting lots of questions about article marketing that revolve around old-school practices that some people
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Setting up Joint Ventures Increases Profits
From Coca-Cola to Dell computers, just about every major company in the world has benefited from joint venturing. You
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Testing & Tweaking Boost Sales & Save You Money
If you’re one of those people who is “not into testing,” you’re missing out on a lot of information that could make you
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What’s Your Google Gibberish Score?
Did you know Google has a “gibberish score?” It’s true! And they rank each of your web pages and blog posts to see if
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Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques
You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just
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My Interview About SEO Changes on Ask the Social Marketing Smarty Pants
I had the pleasure recently of being interviewed by Stacey Myers about search engine changes, SEO copywriting and
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Why Jill Whalen Left SEO & What Advice She Has for You
I've known Jill Whalen of HighRankings.com since 2003. What started as a business relationship quickly grew into a
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Driving Traffic to Your Site Without Google
With every new Google update or change, I hear people screaming that they are sick and tired of depending strictly on
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