I’ve been getting lots of questions about article marketing that revolve around old-school practices that some people are still using (yikes!).
Got 14 minutes? Find out how article marketing morphed into content marketing and the 5 most important things to remember when making the switch.
Click here to find out more about the Panda content guidelines I mentioned in this video.
The Intentional Marketing series is here.
Have questions? Leave them below.
Hi Karon,
Thanks for this – it’s a great overview! I have a question. I do a lot of curation articles on my site, and I’m wondering about the 700 – 800 word minimum you talk about. I do a brief review, discuss why I think it’s valuable and perhaps a few key points from the original content – then a link to the original content. It would seem like a lot to try to add 800 words of my own in this kind of situation. What do you think?
Thanks,
Mark
Dear Karon,
Thanks for the reminder checklist. Happy to report that I’m doing pretty well on your recommendations, with the exception of the length. You’re right — different audiences seem to prefer different length articles. What about VERY short blog posts — 150-200 words? Do they actually “count” as posts?
Hi Virginia. Glad to hear you’re doing well. For SEO purposes, I don’t know that you’d get a whole lot of bang for your buck on a 150-200 word post. That would depend on how many back links you have pointing to your blog, the power of your social network, etc., etc. If you were basing it strictly on content, probably not much. But then, it’s not all about the engines. If that’s the length your readers respond best to, you could do other things to boost the SEO power of the page (elicit more comments would be one idea).
Hi Mark,
In this video I am talking about writing new articles/blog posts, not content curation. For that topic, I’ll refer you to another article & video that goes into a lot more detail: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match Hope it helps!