The questions seem to repeat themselves: "What 'killer' words must I use in my copy?" "How long does my copy need to
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Copywriting
The Curse of Ecommerce Resellers: Lack of Differentiation
During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic,
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Should You Have Copy on Your Demo/Download Pages?
I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a
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What’s Your Google Gibberish Score?
Did you know Google has a “gibberish score?” It’s true! And they rank each of your web pages and blog posts to see if
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Build Curiosity When Writing Tweets, Headlines & More Using These 2 Savvy Techniques
You would think that writing short copy like tweets, headlines, bullet points and more would be easy. I mean, it’s just
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5 Tips for Typing Tantalizing Tweets & Other Tiny Tidbits
I’ve had lots of questions lately about writing short and compelling copy so I thought I’d reveal a few tricks I use
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How to Use Storytelling in Copy for Better Results
Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy.
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My Interview About SEO Changes on Ask the Social Marketing Smarty Pants
I had the pleasure recently of being interviewed by Stacey Myers about search engine changes, SEO copywriting and
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Web Page Review: Differentiating Yourself from the Competition (Horse Wear Site)
If there is one thing that most website owners struggle with it is differentiating their businesses from the
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