Storytelling is all the rage right now and with good reason: it can turn ho-hum copywriting into high-converting copy. When you use storytelling principles in your web copywriting, blog posts, videos and more, you:
- get people involved in your message
- make the information you’re sharing through your copy more personal and
- build connections easier than with more sales-oriented copy
The use of stories makes copywriting more interesting as well as your blog posts, press releases, email and more. Discover my simple 4-step process for making stronger connections with stories. Watch the video on the blog.
Here are some articles about showing end results:
Walmart Commercials Give Perfect Example of Showing End Results
The Oft-Confused Features & Benefits
The Storytelling Process
When you use storytelling in copywriting, follow this process:
- Explain the loss/goal/issue
- Relate the story to the product/service
- Describe the product/service
- Show the end results as you wrap up the story
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[inlinetweet prefix=”” tweeter=”” suffix=””]Using stories in your copy isn’t hard if you know this simple 4-step process from @karonthackston[/inlinetweet]
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