Copywriting

Why Do People Buy?

February 29, 2012 By Karon Thackston

To answer that question is the holy grail of copywriting. Understanding what motivates buyers then replicating those
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February 23, 2012 By Karon Thackston

Does your marketing lead anywhere? Is there a plan and a purpose behind your content or do you just toss something out
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February 15, 2012 By Karon Thackston

I just got back from the NAMS conference in Atlanta, GA where I held a live copywriting review session. Attendees
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January 31, 2012 By Karon Thackston

I wish I had a dollar for every email I've gotten that began, "My copy isn't working. Can you help?" My first response
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January 25, 2012 By Karon Thackston

On January 20, 2012, Search Engine Land columnist Matt McGee revealed a post that was quite interesting. Through email,
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January 18, 2012 By Karon Thackston

Do you *have* to use keyword phrases the same way every time? Watch me as I click around the web and show you examples
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January 11, 2012 By Karon Thackston

I'm a big fan of biographies. Whether about individuals or companies, I'm constantly watching Bio or Biography on
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December 13, 2011 By Karon Thackston

Have you ever taken a look back at the history of advertising? If you pay close attention, you'll notice a trend. As
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December 7, 2011 By Karon Thackston

What’s the golden rule of copywriting? Know thy target audience. Why? Because you can’t effectively write and/or
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