A few weeks ago, we saw a minor uproar when a Google employee accidentally released a copy of their official guidelines
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Copywriting
4 Sales-Boosting Holiday Copywriting Tips
Need a little help decking the halls of your site with language that encourages your customers to buy more Christmas
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[Video] How to Rewrite Features & Benefits
It's another edition of "Ask Karon" and Lester has a question about rewriting manufacturer's copy for use on an
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Advanced Headline Tip
From a Million to Zero in Just One Day: A Keyword Research Tragedy
It was truly heartbreaking. I watched this man’s utter glee crash into a thousand little pieces on the virtual floor of
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How Toothpaste Can Help with USP Development
Why did you pick the toothpaste you use? Were you looking for whiter teeth? Fresher breath? Help with sensitivity?
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Applying the Psychology of Influence to Your Website Copywriting: Part 2
In part 1, we looked at the copywriting classic, "Influence: The Psychology of Persuasion" to see just how, exactly, we
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Applying the Psychology of Influence to Your Website Copywriting: Part 1
It is 18 years old. Its predecessor is 27. The pages are yellowed, dog eared and suffer from the markings of an
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Facebook Feedback Question of the Week: What’s the point?
Here's our Facebook Feedback Question of the Week:
What's the point of article marketing? To build links or
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