I can't tell you how many times I've suggested that a client use bonuses with their copy only to hear, "But I own an
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Copywriting
Come See Me at the Internet Summit in Raleigh, NC 11/17/2010
Are you going to be in or near Raleigh, NC next week? I'm speaking at the Internet Summit on - of course - SEO
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RANT: Give Me a Break Cook’s Source. How Stupid Do You Think We Are?
Have you felt the rumble of online writers' forums over the last several days? One particularly outrageous example of
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Best Practices for Using Keyword Variations with SEO Copywriter Karon Thackston
Need to optimize for multiple variations of a keyphrase? Trying to work in something like "omega3," "omega-3" and
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Common Misconceptions about Copywriting
It's interesting how opinions and ideas develop about a certain field. Case in point: copywriting. I've been reminded
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Small Business Owners: Are You Making These 3 Deadly Website Copywriting Mistakes?
It's a common question. "What copywriting mistakes should I avoid?" There are many, but the 3 I chose might surprise
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Creating Target Market Profiles Improves Your Content & Copywriting
By Karon Thackston. © All Rights Reserved
I have an amazing team of writers I work with on a regular basis. Each has
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Can Copy Make Minivans Cool?
As he meanders from the grocery store across the parking lot with bag in tow, a typical guy clad in jeans and Chucks
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How to Write Persuasive Headlines with Karon Thackston
Here's another excerpt from my copywriting presentation at a previous NAMS in Atlanta. During this portion of the
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