As I read her email I could literally feel my blood pressure rising. She'd heard me speak at a webinar I did for
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Copywriting
Great News You Won’t Want to Miss
As you may already know, I'm a partner in the Online Copywriting 101 project. So far we've delivered a 10-day
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Small Business Owners: Create an Easy Trail to More Sales
It's something I hear quite a bit. Half complaint and half frustrated rant, many small business owners tell me they
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The Buyer Intent Behind Your Keyphrases
When it comes to choosing keyphrases, most people look at search count alone. Even if you're smart enough to evaluate
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Optimizing Ecommerce Copy: The Where & How of Using Keyphrases
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Get Karon's Wordtracker Masterclass ebook "Ecommerce Copywriting" for even more details and expert
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Attract More Customers with Bonus Offers (They’re Not Just for Sales Letter Copy)
I can't tell you how many times I've suggested that a client use bonuses with their copy only to hear, "But I own an
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Come See Me at the Internet Summit in Raleigh, NC 11/17/2010
Are you going to be in or near Raleigh, NC next week? I'm speaking at the Internet Summit on - of course - SEO
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RANT: Give Me a Break Cook’s Source. How Stupid Do You Think We Are?
Have you felt the rumble of online writers' forums over the last several days? One particularly outrageous example of
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Best Practices for Using Keyword Variations with SEO Copywriter Karon Thackston
Need to optimize for multiple variations of a keyphrase? Trying to work in something like "omega3," "omega-3" and
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