All too often website owners and even professional copywriters just plop their fingers onto their keyboards and start babbling away. They write as if all the various pieces of the search copywriting puzzle are separate when they aren’t. Title tags and description tags and headlines and content are bouncing around with no connection.
In order to get the best results and reach your conversion and rankings goals, you have to go with the flow. Once a certain level of consistency and congruity are established, every optimized page of web copy you write will get better results.
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Karon, this sounds great! Looking forward to it.
Debra