Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times
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Copywriting
Nip and Tuck – 3 Quick Tricks for Writing With Keywords
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know
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How Good is Your Press Release?
I have another excellent guest post for you today from PR pro Shannon Cherry. Did you know that the vast majority of
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Will Your Prospects Take an Oath?
This guest article is from Michel Fortin, Sales Letter Copywriter extraordinaire and presenter of the Sales Letter 2.0:
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5 Common Mistakes That Will Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes
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Enticing Your Target Customer: Are You Missing the Mark?
It's a term that's used by virtually everyone involved with Internet marketing: target customer. You've heard it a
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Copywriting Makeover: Increase Traffic without Increasing Paid Search Expenses
If you're an active vacationer, strolling through an amusement park or taking museum and art gallery tours isn't your
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Surviving Google’s Mayday Update: 5 Tips for Recapturing Your Long-Tail Traffic
Sometime around April 28 - May 3, 2010, Google introduced an update to its algorithm that the folks over at Webmaster
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Making It Easy for Customers To Choose You
Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you
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