My long-time friend, Christine Churchill, did an excellent interview on the topics of keyword research and PPC account
Continue Reading
Copywriting
Analysis of Yoga Mat Copy: What One Company Did to Make Me Buy
I took the plunge. After years of working out to a whole drawer full of videos, I wanted to try something completely
Continue Reading
Do You Wear Hats? Help Your Customers Envision the Future
I L O V E the new Target commercial. Have you seen it? A lady is standing in the accessories section of her local
Continue Reading
How to Attract Your Target Audience
Link to the "Automatic" Target Audience Process video.
Enjoy!
.
Continue Reading
Google Instant: “All That” or Overblown Hype?
I actually found it a little shocking. With the official launch of Google Instant last week, most of the comments I
Continue Reading
The “Automatic” Process of Writing to Your Target Audience
https://www.youtube.com/v/9xtrRdl92bE
Did you know that the process of communicating with your target audience is
Continue Reading
The Oft-Confused Features And Benefits
My friend, Michel Fortin, offers one of THE best explanations of features vs. benefits that I've ever read. I want to
Continue Reading
Video: Clever Ways to Write with Keywords from Karon Thackston
During this video, SEO copywriter Karon Thackston talks about clever ways to use keyphrases in your copy without
Continue Reading
Karon Thackston Discusses Targeting Your Audience
I recorded this video about writing to your target audience from the NAMS4 conference in Altanta, GA a few days ago. It
Continue Reading
