The Official Google Blog is an excellent place to get trustworthy information about the goings on of this powerhouse
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Copywriting
The Often Forgotten Step in Keyword Research
I was working with a client yesterday on a new page for her advertising inflatables website. She needed copy that dealt
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Google’s Customized Searches: Not My Favorite
Google announced today that they were adding more transparency to their customized searches. If you aren't aware,
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Understanding Your Conversion Rates
By Karon Thackston © 2008, All Rights Reserved
The question is a rather odd one: "What's your conversion rate?" The
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Choosing an Optimization Strategy with Multiple Word Order Phrases
Rand Fishkin of SEOMoz is an extraordinarily talented SEO pro. I had the pleasure of meeting Rand when I spoke at High
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Stop the Slaughter of Innocent Copy!
By Karon Thackston ©
It's one of the worst things to ever happen in the search engine copywriting field: the discovery
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A Simple & Effective Keyword Strategy for Ecommerce Sites
By Karon Thackston © 2008, All Rights Reserved
When it comes to ecommerce sites, there are plenty of keywords to
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Stop Words Are Ignored by Search Engines. Not!
It's gone largely unnoticed. But back in January of this year, Google made some subtle changes to a long-standing
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Who Holds the Copyright of Your Copy?
I saw a question the other day on a forum I help moderate. It was from a copywriter that was upset because his client
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