How Seasonal Trends Boost Your Digital Products Sales All Year (with 60 examples)

Selling a digital product is one of the smartest ways to build passive income. 

Once you create it, it can keep earning without much extra effort. But while evergreen items give you steady baseline sales, seasonal products can deliver exciting bursts of extra revenue—year after year.

Think of seasonal demand as your built-in sales calendar. Holidays, school years, and cultural events create predictable spikes. Some are evergreen seasonal staples—like a Christmas budget planner or a graduation ebook you can list every year with just a quick refresh.

Others are trendy seasonal products—like clipart packs featuring a popular style of Halloween illustration—that need to be recreated each season. The timing matters. 

You don’t want to scramble to make Valentine’s Day cards in February or Thanksgiving planners in late November. Customers shop weeks, sometimes months, in advance. 

According to Adobe’s 2024 Holiday Shopping Report, U.S. online holiday sales reached $241.4 billion—up 8.7% from 2023. And Reuters reported that more than 54.5% of those sales happened on smartphones.

If you aren’t preparing your digital products well in advance, you’re missing out on a big piece of that market. What seasonal digital products can you create for each month of the year? Let’s walk through and I’ll show you how to use seasonal events to plan digital products to sell—whether that’s creating printables, ebooks, audio/video files, or even clipart.

• Major holidays/occasions: New Year’s, resolutions, health/fitness, goal setting, organizational tools.
• Special considerations: Buyers are in a “fresh start” mindset. They want tools to help them improve their health, finances, and productivity.
• When to create: November–December
• When to list: Early December
• When to promote: Mid-December through early January

Examples of products to create:

1. Digital New Year’s Eve party invitations and printable décor
2. Goal-setting workbook ebook with reflection questions and exercises
3. Digital budget planners for annual financial goals
4. Fitness habit trackers or workout log spreadsheets
5. Clipart packs featuring “fresh start” icons like planners, checkmarks, and progress bars

• Not sure how to create these? Here’s help!

Jessa Bellman has awesome training for party printables (just $9!), and I have simple steps for checklists/trackers, etc. 

• Major holidays/occasions: Valentine’s Day, Super Bowl, tax prep.
• Special considerations: Romance and gifting are huge. Tax prep starts creeping in for U.S. OK buyers.
• When to create: December
• When to list: Early January
• When to promote: Mid-January through Valentine’s week

Examples of products to create:

6. Romantic coupon book printables
7. Valentine’s clipart sets with hearts, roses, and couples
8. Super Bowl party bingo cards or printable snack menus
9. Tax prep spreadsheet trackers
10. “52 Date Night Ideas” ebook

• Major holidays/occasions: St. Patrick’s Day, spring break, Easter (some years), gardening.
• Special considerations: Spring-themed designs, “lucky” motifs, and travel planning are popular.
• When to create: January
• When to list: Early February
• When to promote: Mid-February through March

Examples of products to create:

11. St. Patrick’s Day scavenger hunt printables for kids
12. Spring break travel planners and packing checklists
13. Easter basket tag templates
14. Gardening journal, ebooks, or planting trackers
15. March Madness bracket printables

• Major holidays/occasions: Easter (if not in March), Earth Day, U.S. tax deadline.
• Special considerations: Eco-friendly themes and last-minute tax help.
• When to create: February
• When to list: Early March
• When to promote: March through early April

Examples of products to create:

16. Easter egg hunt clue cards
17. Earth Day kids’ activity printables
18. Tax deduction tracker spreadsheets
19. Spring cleaning checklists
20. Clipart sets featuring eco-friendly icons (trees, recycling symbols)

• Not sure how to create these? Here’s help!

Jessa Bellman has the best clipart training I’ve seen. Simple. Direct. Clear. Complete.  And she also offers cool training for Activity Placemats for Kids. 

• Major holidays/occasions: Mother’s Day, graduations, Memorial Day, start of wedding season.
• Special considerations: Heavy gifting month with patriotic designs at the end.
• When to create: March
• When to list: Early April
• When to promote: Mid-April through May

Examples of products to create:

21. Mother’s Day printable “all about mom” worksheets for kids
22. Graduation memory book templates
23. Patriotic BBQ party invitations
24. Wedding planning checklists and seating chart spreadsheets
25. “Summer Bucket List Ideas” ebook

• Major holidays/occasions: Father’s Day, weddings, summer vacations.
• Special considerations: Outdoor gatherings and family fun dominate.
• When to create: April
• When to list: Early May
• When to promote: May through June

Examples of products to create:

26. Father’s Day card printables
27. Clipart packs featuring grilling, camping, and fishing icons
28. Family reunion planner spreadsheets
29. Wedding invitation templates
30. Summer vacation budget planners

•  Major holidays/occasions: Independence Day (U.S.), summer fun, early back-to-school.
• Special considerations: Patriotic products sell quickly; parents and teachers begin school shopping now.
• When to create: May
• When to list: Early June
• When to promote: June through early July

Examples of products to create:

31. Fourth of July party printable banners
32. Fireworks clipart packs
33. Road trip planner ebooks
34. Pool party invitations
35. Back-to-school classroom décor printables

•  Major holidays/occasions: Back-to-school, youth sports kick-off.
• Special considerations: Teachers and parents are heavy buyers.
• When to create: June
• When to list: Early July
• When to promote: July through August

Examples of products to create:

36. Teacher lesson plan templates
37. Student academic planners
38. Homework assignment trackers
39. Lunchbox notes for kids
40. Clipart sets with school supplies

• Major holidays/occasions: Labor Day, fall begins, football season, Halloween prep.
• Special considerations: Cozy fall themes plus early Halloween demand.
• When to create: July
• When to list: Early August
• When to promote: August through September

Examples of products to create:

41. Fall bucket list printables
42. Labor Day cookout menu planners
43. Football party bingo cards
44. Halloween costume planning worksheets
45. Autumn recipe ebook

•  Major holidays/occasions: Halloween, breast cancer awareness month, fall festivals.
• Special considerations: Halloween is a massive sales driver for digital products.
• When to create: August
• When to list: Early September
• When to promote: September through October

Examples of products to create:

46. Halloween party invitations
47. Pumpkin carving stencil printables
48. Breast cancer awareness clipart sets
49. Fall festival signage templates
50. Trick-or-treat scavenger hunt ebooks

• Not sure how to create these? Here’s help!

Jessa Bellman has a cool Halloween Toolkit that gives you tons of clipart, templates and more with commercial use license.

• Major holidays/occasions: Thanksgiving, Black Friday/Cyber Monday, holiday prep.
• Special considerations: Gratitude and gift planning dominate. The “Cyber Five” (Thanksgiving–Cyber Monday) alone can represent 15%+ of total holiday ecommerce sales (eMarketer, 2024).
• When to create: September
• When to list: Early October
• When to promote: October through November

Examples of products to create:

51. Thanksgiving recipe cards or meal planners
52. Gratitude journal printables
53. Black Friday shopping checklist spreadsheets
54. Christmas budget trackers
55. Holiday card clipart packs

• Major holidays/occasions: Christmas, Hanukkah, Kwanzaa, New Year’s Eve.
• Special considerations: Biggest gifting month of the year, but customers also prep for January goals.
• When to create: September–October
• When to list: Early November
• When to promote: November through mid-December

Examples of products to create:

56. Christmas gift tracker spreadsheets
57. Hanukkah printable décor sets
58. Kwanzaa activity ebooks for families
59. Holiday party invitation templates
60. New Year’s Eve countdown clipart sets

• Need help with Christmas products? 

This gorgeous Christmas Toolkit sets you up to easily create tons of digital products with clipart packs, resellable products, email templates and more.

Final Thoughts

Seasonality isn’t just about tossing a holiday theme on an old design—it’s about understanding customer behavior. With shoppers starting weeks ahead of events, and with over 54% of holiday ecommerce sales happening on smartphones (Reuters, 2025), your preparation matters.

By planning seasonal digital products alongside your evergreen ones, you create steady sales with built-in bursts of income. Map your year, set deadlines for creating printables, ebooks, clipart packs, and other digital products to sell—and have them ready before customers even start searching.

That way, your shop or site isn’t just consistent. It’s consistently profitable, all year long.

Have questions about seasonal digital products? Talk to me below!

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