Do you wonder what the big deal is about title and description META tags? Struggle with writing them? Think you can just shove a few keywords in and be good to go? Here are two great articles that will guide you in developing title and description tags that draw more visitors to your site.
How to Control Your Listing Text in Google’s Search Results
By John Metzler
The listing text in Google’s search results can easily be overlooked by some webmasters in their SEO efforts. Don’t be in the dark over how your site appears to people who use Google.
All About Title Tags
By Jill Whalen
Fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.
How to Create a META Description Tag – From 2004, but still amazingly relevant
By Jill Whalen
The keywords and phrases you use in your Meta description tag don’t affect your page’s ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.
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