Stoney Degeyter (writing for Search Engine Guide) makes some excellent points about SEO content: the most pressing of which is that including keywords in your copy serves a dual purpose. I’ve written about this previously in an article called “Keyword Use That Goes Beyond the Search Engines.”
Good SEO content does more than just help a site get rankings. It lets visitors know their search was successful, provides them the information they need, and leads them through the conversion process to achieve leads and sales (or whatever else is a conversion to you.)
Read the entire article.
These 5 Words Can Make or Break Your Marketing Results
Ready for more clicks, increased engagement & better results from all your marketing? It's time to beef up your short copy. Discover 5 words that add power & persuasion to headlines, titles, subject lines, bullets, calls-to-action and more.
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