Stoney Degeyter (writing for Search Engine Guide) makes some excellent points about SEO content: the most pressing of which is that including keywords in your copy serves a dual purpose. I’ve written about this previously in an article called “Keyword Use That Goes Beyond the Search Engines.”
Good SEO content does more than just help a site get rankings. It lets visitors know their search was successful, provides them the information they need, and leads them through the conversion process to achieve leads and sales (or whatever else is a conversion to you.)
Read the entire article.
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