SEOMoz had a great article in their blog the other day. All copywriters need to be concerned with conversion optimization as much or more as with search engine optimization. This article gives some excellent ideas for setting up a sales funnel so you can write copy that converts.
If you’re not being upfront about the steps you’d like visitors to take, or hiding your ‘offers’ to them, then there’s potential for you to make changes that will lead to happier and more productive customers.
Read the entire article.
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