Linkscape(TM)
I saw an old friend at SMX East last week. Rand Fishkin of SEOmoz was exhibiting in the expo to show off his new prize tool, Linkscape. Another back link checker? Hardly! SEOmoz indexed the entire web in order to create a truly unique linking analysis tool that shows you who is linking to your site a long with tons of other cool details.
As copywriters, that can give you enormous insight into who is visiting your (or your clients’) sites and reading the copy. And, of course, the more info we have on our target audience, the better the copy we can write, right?
Right now there is a free version you can demo so you have no excuse for not checking it out. SEOmoz members get access to the full version included in their paid accounts. Find Linkscape and other free SEO tools on the SEOmoz site.
Good job, Rand!