I hate when I get emails like this. This particular message was asking for a quote on SEO copywriting. Here’s their “criteria”:
Criteria for the text:
1. Text density: 6 %
2. “Post resume” should will repeat not less than 30 times.
You gotta be kidding me, right? I immediately emailed the man back, thanked him for the opportunity and told him I’d decline to bid.
Can you just image what a web page of about 350-500 words would sound like if it had the same phrase repeated “not less than 30 times”? It would sound like a bunch of garbled, repetitive trash.
Copy that ranks high does not – I repeat – does NOT have to follow such “criteria.” Copy that ranks high does not have to sound like a 10 year old wrote it. It’s not about volume. It’s not about how many times you can shove a keyphrase into a page.
This is what gives SEO copywriting a bad name.
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