Last week, I got an SOS from blog reader Cathy S. She said:
I want to build a landing page. I really don’t know the [what one is], how to do it or where to start. They often start with an email, where you have to click on a link that takes you to this page. Thank you!
I began to explain to Cathy what was what. Here’s part of our conversation:
Landing pages do not have specific formats. They can be sales letters or ultra-short squeeze pages or a product page on an ecommerce site… anything. The term simply means that traffic has been specifically sent there from another source: like you said — an email, or a banner ad, a PPC ad, etc., and this is the page they will “land” on when they click the link.
You see, Cathy’s observation was right. Most good landing pages aren’t successful on their own. They are part of a 3-step process that starts with an exceptional email.
The emails are designed to pique curiosity and drive people to some sort of landing page to close the sale. That means, in order to be successful, you have to:
1. Know who you target audience is and what they want.
2. Write an email that connects with them and leads them to click your link.
3. Develop a landing page that closes the sale and makes you (or your clients) money.
This is exactly why my Online Copywriting 101 JV partner and I handpicked some specific webinars, teleclasses and worksheets to include in our new Email Marketing Blueprint. You’ll walk through each of the 3 vital steps above with the guidance of me, email marketing pro Jay White as well as landing page expert Brian Massey. The result? An email campaign that’s a winner from “click here” all the way to “buy now.”
http://onlinecopywriting101.com/members/training/email-marketing-success/
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We had the email master himself, Jay White, on a special webinar a couple of weeks ago. You might know him as the author of the “Email Writing Made Easy” course published by American Writers and Artists Institute. During this 60+ minute event, we picked Jay’s brain about the 7 top secrets of successful email copywriting.
That session is no longer available anywhere publically. The only place you can get it now is in the Email Marketing Blueprint package.
But that’s just the beginning. You’ll also get 2 other top-notch, 60-minute training sessions complete with video and audio version plus printable transcripts.
AND over $200 worth of super-cool bonuses all at 83% savings.
http://onlinecopywriting101.com/members/training/email-marketing-success/
Why waste time on emails that don’t convert? Aren’t you ready to stop losing money and spinning your wheels? Get your Email Marketing Blueprint now.
http://onlinecopywriting101.com/members/training/email-marketing-success/
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