I'm often asked what books I read and which ones I keep on my desk as references. Here's a list of several books I've
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Blogging & Content Marketing
The Pros and Cons of Junky SEO-Only Articles
By Karon Thackston © 2008, All Rights Reserved
An interesting thread popped up at the High Rankings Forum a little
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5 Easy Ways to Add Emotional Triggers to Your Copy
It's actually pretty easy to add emotion to your copy. (Read: "feeling" not hype.) As you write your copy, consider the
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Speaking at SMX East in New York October 6-8
If you'll be in New York the first week of October, be sure to attend SMX East. I'll be speaking about PPC copywriting
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Do Article Sites Provide “Quality” Links?
By Karon Thackston © 2008, All Rights Reserved
It's still a buzz industry even after all these years. Usually, with
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The Often Forgotten Step in Keyword Research
I was working with a client yesterday on a new page for her advertising inflatables website. She needed copy that dealt
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Who Holds the Copyright of Your Copy?
I saw a question the other day on a forum I help moderate. It was from a copywriter that was upset because his client
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SEO Plagiarism
<The article below, from SEO Jill Whalen, is applicable to every aspect of copywriting, not just SEO. It's something
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Some Really Bad Advice from a So-Called Professional
I was young so I didn't really know any better. It was my first full-service advertising agency gig and I was trying to
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