This is a question I was asked by a client today. He wanted me to write an ezine ad for him and the ad, unlike his
Continue Reading
Copywriting
How Do You Know It’s Not Working?
Back at the beginning of the year I was approached by a company who wanted new home page copy written. I looked over
Continue Reading
Actual Experience: What Made Me Buy?
Honestly, yesterday was one of those days. To top it all off, my printer died. Just died... dead. There were no
Continue Reading
Making Your Sales Copy Sell… Even In a Recession
Making Your Sales Copy Sell... Even In a Recession
By Karon Thackston © 2008
I was talking with a group of
Continue Reading
Who are Your Competitors?
"Who are your competitors?"
"I really don't have any."
I can't tell you how many times I've had conversations that
Continue Reading
Mom’s Hospitalization Sparks Memory of TV Ads
While I won't go into detail (because some people have queasy stomachs), I will tell you that my mom was hospitalized
Continue Reading
How to Make an Emotional Connection Through Your Copywriting
"But how do you do it?"That was a question I was asked by a prospective client the other day.While he was a good writer,
Continue Reading
The Purpose of the Page
Sometimes the obvious escapes us. Like when writing web copy. I can't tell you how many sales-oriented or
Continue Reading
Must Reads for Copywriters
Occasionally, I get asked what my favorite copywriting books are. Obviously, I name my own 3 ebooks first :)
The
Continue Reading
