How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to
Continue Reading
Copywriting
“F” in the FACE Formula for Determining Copywriting Length
How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to
Continue Reading
“Super Adjectives” Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark
Continue Reading
“Super Verbs” Add Power & Persuasion to Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you
Continue Reading
The #1 Factor in Google & Amazon SEO Has Been Right Under Your Nose All Along
Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon)
Continue Reading
Conversion Tricks, Amazon Tips, SEO Updates & More
Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been
Continue Reading
How to Boost Online Conversions Using Heat Maps and Scroll Maps
I first met Steve Chou (my guest for today's blog post) about nine months ago (I think) when he invited me to do a
Continue Reading
Conversion Tricks, Amazon Tips, SEO Updates & More
Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been
Continue Reading
3 Sneaky Tips for Writing Compelling Tweets, Headlines and Other Short Copy
“How do you create interesting headlines in such a short space?”
“What’s the secret to engaging readers in only 50 to
Continue Reading
