From short ecommerce product descriptions to Amazon listings to enormously long sales letters; ask any copywriter and
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Copywriting
7 Steps for Writing Product Descriptions That Sell
When you write any type of ecommerce copy (for your site, for eBay or Amazon) you face constraints.
The limitations
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What Do Contact Lenses Have to Do With Copywriting?
Bifocals. The mere mention of the word is enough to make you feel 10 years older. So when my eye doctor told me that's
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4 Ways to Leverage the Power of Conversational Copywriting
Way back in 1999, a business was born: Marketing Words. While a few other freelance copywriters and companies were
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Want More Persuasive Copywriting? Use Your 5 Senses
In its most basic form, persuasive copywriting is, among other things, the art of conveying a message in writing for the
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Top 17 Blog Posts of 2017
After clicking through all the posts on the Marketing Words blog during 2017, here are the top 17 that were without a
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The Simple 7-Step Process for Writing Enticing Product Descriptions
If you want a challenge, try writing ecommerce product descriptions. Within a typical 60 to 80 words for ecommerce and
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Copywriting Shortcuts: Secrets The Pros Use To Write Faster With Better Results
Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it
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3 Deadly (and Common) Mistakes Sellers Make With Their Amazon Listings
You only have to write so many product listings before you start to see a pattern. That's how it has been at Marketing
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