The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In
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Copywriting
Headline Examples for 5 Persuasive Types of Headlines (And How to Write Them)
Writing headlines is a risky business. Whether for blogging, selling digital or physical products, podcast episodes, or
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7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman
I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see
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3 Clever Tricks for Finding the Marketing Words That Persuade Your Customers
I did a survey of the people on my list a little while back. You know, the kind that asks for opinions and ideas so I
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How to Use Customer Profiles to Improve Your Online Marketing (with Examples)
Have you ever taken a look at your customer personas and wondered, What do I do with all this data? It’s a common
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7 Types of Keywords to Consider When Doing Research
People think differently. Because not everyone calls the same products by the same names or searches for what they need
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How to Develop Your Unique Selling Proposition Using Toothpaste
It’s Marketing 101 and Advanced Marketing Theory all rolled into one. From the time you decide to engage in online
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5 Common Copywriting Mistakes That Can Ruin Your Results
Whether you're a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note
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How To Use Customer Personas To Boost Your Marketing Results
Customer personas (or client profiles, marketing personas, buyer avatars, or whatever you choose to call them) are
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