When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there's one thing that has held true for pay-per-click (PPC)
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PPC Copywriting
How to Use Facebook Ads to Build Your List – Doable 23
We've talked a lot on the Marketing Words Blog about writing short copy like Facebook posts & ads, AdWords ads,
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Simple Tweaks that Can Dramatically Boost PPC Ad Performance
It happens with practically every PPC campaign. Clickthrough rates (CTR) are lower than expected and people start to
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4 PPC Campaigns that Violate the 3 Core Rules of Success
When was the last time you clicked on a pay-per-click (PPC) ad on Facebook, Google or another site and were disappointed
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Are You Speaking Your Target Customers’ Language?
Just recently, I started finished teaching a 6-week copywriting series via webinar. During the first session, we began
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Is Your PPC Campaign Passive or Active?
When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they
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Without This, Your Entire PPC Campaign Will Fail
By Karon Thackston. © All Rights Reserved
That's it! You're all set! You've got everything in place for your
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From a Million to Zero in Just One Day: A Keyword Research Tragedy
It was truly heartbreaking. I watched this man’s utter glee crash into a thousand little pieces on the virtual floor of
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Common Misconceptions about Copywriting
It's interesting how opinions and ideas develop about a certain field. Case in point: copywriting. I've been reminded
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How to Write Persuasive Headlines with Karon Thackston
Here's another excerpt from my copywriting presentation at a previous NAMS in Atlanta. During this portion of the
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