.
Click here to view the Google Webmaster Tools help page I referenced in the video.
UPDATE:Â I heard back from Matt Cutts at Google who had this to say about my question:
In general, it’s algorithmic and we try to decide when we think a title will be best for users; sometimes a title is descriptive but can come across as too specific or keyword-stuffed.
Matt
“Too specific?” Isn’t that what relevance is all about. Go figure. <shrug>
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That is interesting! I had never heard of Google changing titles before. It does make sense on some contexts, I guess.
But being too specific is a weird reason…
Yeah, Luiz. That’s just strange, isn’t it?
“Strange?” “Odd?” Very strange and odd!
Honestly, all I can think is why would they be bothered? I can’t believe it really matters that much or has much of an effect on the search volume.
Great post as always though,
John
Hi John. Well, that’s why I was wondering about whether it decreased search volume and clickthroughs for that particular keyphrase. The title tag can make a big difference in some situations.
Karon,
Thanks so much for this. It’s so important as we all know. I do keyword research using a combination of Google Adwords, Trends & Suggest. My boss tells me now that Adwords is not returning reliable traffic counts. He thinks that Suggest is better. I know you use WordTracker, but my big company won’t go for that.
Can we have a blog post on your keyword search PROCESS? That would be tremendous. P.S. What do you charge per hour for individual coaching?
Thanks,
Suzanne
Google’s AdWords keyword tool doesn’t deliver accurate search counts. This post explains a little about why that is. I’d be glad to do a post about my keyword research process. I also have this 2-hour keyword research clinic available over at my Online Copywriting 101 site. It takes you through the entire thing in a great deal of detail.
One-on-one copywriting coaching is $400 per hour.