How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to
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“Super Adjectives” Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark
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“Super Verbs” Add Power & Persuasion to Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you
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The #1 Factor in Google & Amazon SEO Has Been Right Under Your Nose All Along
Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon)
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How to Get Amazon to Pay for Your Destroyed Inventory
Have you ever heard of Elaine Heney? I got an email from her a little while back. She wanted to discuss how her methods
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Amazon Increases Search Term Limit to 5,000 Characters (But Is That Really A Good Idea?)
All the buzz these days is about Amazon's new Add-A-Product interface in Seller Central. Not so much because it looks
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4 Lessons From The Eagles About Achieving Success
Success rarely comes easy. In
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6 Major Brands that Need a PPC Message Matching Overhaul
When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC
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Exciting Updates to Amazon’s Home/Garden/Pets/Kitchen Category Style Guide
Oh, so quietly, without any fanfare, on December 17 Amazon released major changes to the Home/Garden/Pets/Kitchen Style
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