I was working with a client yesterday on a new page for her advertising inflatables website. She needed copy that dealt
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What Does Western Union Actually Do?
This has been a mystery for me for some time. From the voiceover content on their TV commercials I understand that you
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Google’s Customized Searches: Not My Favorite
Google announced today that they were adding more transparency to their customized searches. If you aren't aware,
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Understanding Your Conversion Rates
By Karon Thackston © 2008, All Rights Reserved
The question is a rather odd one: "What's your conversion rate?" The
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Choosing an Optimization Strategy with Multiple Word Order Phrases
Rand Fishkin of SEOMoz is an extraordinarily talented SEO pro. I had the pleasure of meeting Rand when I spoke at High
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Stop the Slaughter of Innocent Copy!
By Karon Thackston ©
It's one of the worst things to ever happen in the search engine copywriting field: the discovery
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A Simple & Effective Keyword Strategy for Ecommerce Sites
By Karon Thackston © 2008, All Rights Reserved
When it comes to ecommerce sites, there are plenty of keywords to
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Popular Keyword Copywriting Ebook Updated to 4th Edition: A New Name and Surprising Information for SEO Copywriters Is Included
[Columbia, SC - July 24, 2008] --As the war of high rankings continues to grow, search engine optimizers as well as
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Stop Words Are Ignored by Search Engines. Not!
It's gone largely unnoticed. But back in January of this year, Google made some subtle changes to a long-standing
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