I think I've heard them all. You know those jokes that start, "How many _____ does it take to change a light bulb?"
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Where You Put Your Copy Can Be as Important as What You Write
As with many of my blog posts, this one came about from a conversation and planning session with a client. The challenge
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Stop We-ing All Over Yourself
It's one of the first basic lessons copywriters learn. So why is it that so many websites violate this fundamental
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Matt Cutts, Mythbuster: Keyword Density & “Stale” Copy
I was emailing with Matt Cutts of Google and thought I'd share a couple of comments on the ever-popular topics of
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The Right Way to Create ALT Attributes
When it comes to ALT attributes, there are several active debates. (1) Is it an ALT "attribute" or and ALT "tag?" (2) Do
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Where Do Keywords Come from and Why Does It Matter?
I bet this happens at least once a week. I talk keywords with a client and the question about the source of their
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Should You Change Your Copy When Rankings Fall: Part 2
The original thread with this title caused quite a stir so I thought I would address a couple of questions and comments
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The Importance of Using Synonyms & Complementary Terms in SEO Copywriting
There's a little-known element to SEO copywriting that many copywriters don't understand. It's the use of synonyms and
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What Carrie Underwood Can Teach You about Copywriting
Now how does that saying go? "Carefully chosen words paint 1,000 pictures?" Or at least that's my version of it! One
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