When you connect with site visitors on an emotional level, your copy converts better. But how – exactly – do you know which emotions to use? In this quick video, I’ll give you suggestions and ideas for getting inside the minds of your customers so you can communicate on a level that is meaningful to them.
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Karen,
Just a quick note to say how much I liked the video presentation rather than standard blog post. I keep hearing how persuasive it is and have done some video myself but it didn’t really hit me until I saw this. I also thought being outdoors was a great touch. Much more personalized.
And of course, the topic was spot on as usual.
Thanks Todd! More personalized… and more gnats! LOLOL
Thanks Karon,
Great point – focus on their emotions – not yours. I think that this points again to the idea of creating an ideal customer persona. Have a clear picture (including their emotions) of who you are writing to!
Thanks Mark!
Hi Karen,
I think you are spot on with the importance of researching what potential readers think and feel and being clear how this differs from your own. I think I’m too much in love with my subject sometimes to think about how others might view it!
That happens a lot, Linda 😉
Great tips. Writing good copy is probably the most important, fun and most elusive thing on the planet. Thanks Karon!!
You bet, Jim!