Landing Page Review: Innovative Laptop Charger Pre-Launch

Anytime you bring something new to the marketplace, a good bit of educating is required. Whether it’s a completely new development or you’ve built a better mousetrap, as FINsix did, clarity is the key to conversions, as you’re about to see.

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Comments from Kurt Scholle of WebsiteSuccessCourse.com

Wow! Pretty nice site! I love the simplicity, navigation and colors. The design supports a tech product and is competitive with similar competitive offers.

Visitors immediately understand what the site is about: “The World’s Smallest Laptop Charger.”

There are two calls to action, Pre-Order Dart and Play Video, which shows up on my high-resolution monitor, MacBook Pro and Android phone.

The site passes the Google Mobile-Friendly Test with flying colors!

The Nav bar takes you to relevant sections of the page, including Home, Design, Colors, Press and FAQs. The sliders present benefits of packing less, travel anywhere, and that you can power 2 devices at one time.

The only thing lacking would be personal testimonials. That may be pretty minor when reviews from the likes of TechCrunch, PC Magazine and Time appear prominently.

I’ll be interested in the other reviews, but for now, I have nothing to add.

Recommendations from Justin Deaville of Receptional Digital Marketing

Over the past few years we have seen an unprecedented growth in the number of mobile devices. As the chart below shows, mobile is eating the world. The smartphone industry now dwarfs the market for PCs:

Over the past 12 months or so, we have seen an astonishing increase in mobile traffic. Many of our clients see more than half of their traffic coming from mobile devices and tablets.

So I thought I’d review the site as it appears on my cellphone.

I really like the clean design. The simplicity ensures that I know what the product is.

Even better, there is a clear call to action – Pre-order – that’s repeated. So visitors have two chances to click on it.

A further benefit of the page’s simplicity is that the hamburger menu is obvious, so visitors can easily navigate around the site.

What’s more, the copy clearly explains the product’s benefits.

Possible Improvements

I always want to see testimonials – social proof that the product is popular. However, it’s not obvious that it’s possible to scroll down the page. So many visitors are likely to miss out on seeing the useful reviews and FAQs that appear lower down the page.

At the bottom of the page, there is an opportunity to add a further call to action above the footer. As a visitor, once I’ve read the testimonials and FAQs, I may be ready to take action, so it’s worth giving me the opportunity to do so.

SEO And Keyword Targeting

When looking at a page, I always want to know which keywords it’s targeting. I notice that the title of the page is: Dart: The World’s Smallest Laptop Adapter | Finsix

The title reads well, though I suspect more people will search on ‘laptop charger’ than ‘laptop adapter.’ At least, that’s what Google suggests:

I would want to know how well the page ranks for each keyword so that I know whether it’s worth revising the page title.

I hope that’s useful and good luck with the launch!

Suggestions from Me! Karon Thackston of Marketing Words

Of the three reviewers, I’m the only one who has had the advantage of actually seeing and holding this innovation in my hands. While I agree with Kurt and Justin that the design is clean and engaging, that the layout is logical and simple to navigate, I can say that the instant visual impact and the “wow” factor has not been clearly being communicated.

My primary suggestion for the above-the-fold section of the web page is to show the Dart side-by-side with a traditional, bulky adapter. Visitors will immediately understand the shocking size reduction and be intrigued to know more.

Yes, there are many examples of this in the video, but if searchers don’t play the video (or can’t play the video due to bandwidth restrictions on mobile devices, etc.), the comparison is lost because it is not demonstrated elsewhere on the page.

This thing is tiny and I hate for prospects not to fully grasp that because it is your unique competitive advantage (UCA).

I also don’t understand from the static page that I can charge a USB device at the same time I’m charging an AC device. One of the slides in the carousel below the video mentions that you can charge multiple devices at one time (as does one of the FAQs), but the image simply illustrates a man working on his laptop. I’d suggest changing that to something like what’s shown at 1:05 in the video.

Tag Line

The World’s Smallest Laptop Charger is certainly clear, but I don’t believe it is complete. At 0:50 in the video, you provide the answer to the question that every customer asks… “So what?” The “so what” is that now you can carry just one tiny adapter for all your AC and USB devices.

If you combine a revised tag line along with an image that includes a traditional charger beside the Dart that is plugged into the wall and has a USB device connected to it (similar to what is shown at 1:05 in the video), I think you’ll have a much greater initial response from site visitors.

You also end the video with the phrase “Perfect for your mobile lifestyle,” which would connect very strongly with your target market.

Branding

I noticed that you don’t have the brand name “Dart” on the product itself. Just curious as to why.

Calls-To-Action

There are not calls-to-action on every slide in the carousel and there really should be.

I agree with Justin about adding a CTA at the bottom of the page below the FAQs.

Personally, I’m excited about this product and look forward to owning one. I think the technology has been needed for a long time – especially for those who are on the go with their mobile lifestyles.

Good luck with the launch!