It's actually pretty easy to add emotion to your copy. (Read: "feeling" not hype.) As you write your copy, consider the
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web copywriting
Copywriting Makeover: Blurbs vs Benefits
A very good client of mine, Mustang Web Designs, needed help with copy for a sales sheet they wanted to produce. When
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How Do You Know It’s Not Working?
Back at the beginning of the year I was approached by a company who wanted new home page copy written. I looked over
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