As he meanders from the grocery store across the parking lot with bag in tow, a typical guy clad in jeans and Chucks
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Online Business
Ask Karon Video: Which Services Should I Include in my Copywriting Business?
Marketing Words Copywriting Blog subscriber, Gina, asks what services she should include in her copywriting business. I
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How to Attract Your Target Audience
Link to the "Automatic" Target Audience Process video.
Enjoy!
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The “Automatic” Process of Writing to Your Target Audience
https://www.youtube.com/v/9xtrRdl92bE
Did you know that the process of communicating with your target audience is
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The Anatomy of a Great Web Persona
Here's an EXCELLENT article by Conversion Scientist Brian Massey on creating personas.
Melanie is your market research
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Enticing Your Target Customer: Are You Missing the Mark?
It's a term that's used by virtually everyone involved with Internet marketing: target customer. You've heard it a
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Copywriting Makeover: Increase Traffic without Increasing Paid Search Expenses
If you're an active vacationer, strolling through an amusement park or taking museum and art gallery tours isn't your
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Digital Scarcity: Does It Still Convert?
I'm excited to bring you this guest post from Michel Fortin. He offers excellent insights into how to create a sense of
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It’s Here! My New Book has Arrived.
After much anticipation, my new book is finally back from the printers! Written with my co-author, web designer Kristi
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