All too often website owners and even professional copywriters just plop their fingers onto their keyboards and start
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Online Business
Think Keyword Density is Still a Factor? Prove It!
As I read her email I could literally feel my blood pressure rising. She'd heard me speak at a webinar I did for
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The Buyer Intent Behind Your Keyphrases
When it comes to choosing keyphrases, most people look at search count alone. Even if you're smart enough to evaluate
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Attract More Customers with Bonus Offers (They’re Not Just for Sales Letter Copy)
I can't tell you how many times I've suggested that a client use bonuses with their copy only to hear, "But I own an
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How Do You Define Your Copywriting Niche?
SEO copywriter, Karon Thackston, answers a blog reader's question about defining her copywriting niche.
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RANT: Give Me a Break Cook’s Source. How Stupid Do You Think We Are?
Have you felt the rumble of online writers' forums over the last several days? One particularly outrageous example of
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Best Practices for Using Keyword Variations with SEO Copywriter Karon Thackston
Need to optimize for multiple variations of a keyphrase? Trying to work in something like "omega3," "omega-3" and
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Common Misconceptions about Copywriting
It's interesting how opinions and ideas develop about a certain field. Case in point: copywriting. I've been reminded
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Small Business Owners: Are You Making These 3 Deadly Website Copywriting Mistakes?
It's a common question. "What copywriting mistakes should I avoid?" There are many, but the 3 I chose might surprise
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