Why did you pick the toothpaste you use? Were you looking for whiter teeth? Fresher breath? Help with sensitivity?
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Online Business
Applying the Psychology of Influence to Your Website Copywriting: Part 2
In part 1, we looked at the copywriting classic, "Influence: The Psychology of Persuasion" to see just how, exactly, we
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Is Your Copy Upside Down?
As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is
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Freelance Copywriters: Here’s a New Free Ebook for You
After starting my own copywriting business over 11 years ago, I can hardly tell you what I was feeling at the time, but
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Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business
America’s business culture is not so friendly to introverts. People expect you to smooth the way to a deal with small
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Is it Time for a Copywriting Face Lift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me
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How Poor Usability Can Kill Your Copy and Conversions
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly
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New Video Answers Keyword Research Questions
Online Copywriting 101 Virtual Keyword Research Clinic
Tuesday, April 12, 2011 (for 1 hour)
Wednesday, April 13, 2011
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Build a Small Business Website for Your Specific Customers
NOTE: Here's an article for you from my co-author, Kristi Stangeland. Many of the lessons she points out about web
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