How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to
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Copywriting
Why Most Small Businesses Fail … and What You Can Do So Yours Won’t
Whether you're a professional copywriter or a business/website owner writing your own copy, you probably consider
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Google Copywriting Strategy Tips
Last week's article about Google's updated SEO copywriting strategy caused quite a stir. So, this week I've decided to
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Matt Cutts on Google’s Updated SEO Copywriting Strategy
By Karon Thackston. © All Rights Reserved
I've been suspicious for years now. Just from paying attention to the sites
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Website Copywriting Tips (Headlines) with Karon Thackston
What better way to judge the power of the above-the-fold section of your website than by critiquing postcards? Follow
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When to Avoid Using “You” in Your Copy
By Karon Thackston © 2012, All Rights Reserved
It's a mainstay in copywriting tutorials and a fundamental practice that
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The “Problem/ Solution/Proof” Copywriting Formula
Have you ever heard of the copywriting principle based on problem - solution - proof? It's a powerful way to write just
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Copywriting Review & Critique with Karon Thackston
In this video, I'll walk you through the good and bad points of an assignment one of my copywriting coaching clients
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Google Reveals What Makes a Quality Site
When I read this interview, I wanted to share it with all of you. It's very enlightening and offers a wonderful
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