After working for several years for a prominent, local veterinary practice that had multiple branches, Dr. Wendi
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Copywriting
Ask Karon Video Column: Duplicate Content with Videos
I got an interesting question from Charles about the effects of duplicate content on videos fed through mRSS. My reply
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Digital Scarcity: Does It Still Convert?
I'm excited to bring you this guest post from Michel Fortin. He offers excellent insights into how to create a sense of
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It Isn’t Good Content Unless it’s SEO’d Content
Stoney Degeyter (writing for Search Engine Guide) makes some excellent points about SEO content: the most pressing of
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Google Caffeine Update Copywriting Questions
Here are two good resources about the Google Caffeine update:
Google's Official Blog
EConsultancy: Google
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Keyword Use That Goes Beyond the Search Engines
By Karon Thackston © All Rights Reserved
It seems to be a single-sided debate. When you mention keyword use, all
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Maximizing Conversions by Offering Multiple Conversion Options
SEOMoz had a great article in their blog the other day. All copywriters need to be concerned with conversion
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Best Practices for Writing Banner Ads
I did an ad review for a client the other day and thought I'd share my insights about how to write great banner/button
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Copy Vs. Design: Which Is Most Important To Conversion?
Conversion Master, Brian Massey, offers another excellent article: this one dealing specifically with copy. Very
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