Copywriting Tutorial – Customer Behavior with Karon Thackston

Hello, Karon. What a delightful video. You did a good job and your lighting was superb on your face. Your idea of finding common denominators with cat lovers by looking at compassion is a good example of what I’ve been trying to find with people who love baskets. I think of collectibles, etc., but I can’t seem to hone in on one emotion like compassion. Any ideas? I have looked at myself and examined how I feel when I see a great basket. The feeling is exciting and sometimes I feel like a little girl in a candy store. Other than that, I can’t seem to identify how I feel. May be it’s because I’m not the best at communicating my feelings. Oh, I just thought of something – whimsical. I don’t think that’s really a feeling; more of an idea like fantasy. So what’s the feeling of whimsical? Fun, lighthearted, fairy like, I don’t know. These terms are still not feelings. They’re descriptions of ideas. I suppose these could describe the passion of collecting baskets. Maybe that’s it. If you’re really a basket lover, these words could describe the passion that one feels when finding a great find. I still would like to use an emotion to help find that common denominator you talk about. Thanks for sharing. I haven’t thought of looking at groups this way before. Thank you for your time in reading this message. Take care. Happy Summer from Alaska! Rosella Young