Top 3 Ways To Find Affiliates Who Will Gladly Promote Your Course

I’ve heard from a lot of course creators recently who have their course done, but are struggling to get sales. I know how that is!

One of the ways that I have been able to grow my course sales over the years is working with awesome affiliates. 

Working with affiliates is one of my favorite ways to get in front of new audiences. It saves me from feeling like I am in constant promotion mode. 

Instead of working on new funnels all the time or creating sales, I spend some of my time looking for new affiliates and working with them to promote.

The number one question I get about working with affiliates is “How can I find affiliates who will promote my courses?” So, I’m here today to answer that question with 3 of my favorite ways to find people who can promote my courses.

Starting With People Who You Are An Affiliate For

One of the first places you can start looking for potential affiliates is reviewing the products YOU are currently promoting as an affiliate. If your audience is the right fit for their products, then it is highly likely that their audience is a good fit for YOUR product.

This won’t work 100% of the time, but it’s easier to reach out to someone whom you have credibility with already than just coming out of the blue to ask someone.

When you are considering people you promote, make sure to check their content to make sure it is a good fit for your course. That’s one of the mistakes people often make when doing outreach for their affiliate program. 

People Who Promote My Competition

The second place I look for new affiliates is by searching out people who are promoting people I consider my “competition”.

I figure if someone is having success promoting a course that is similar to mine, then they would benefit from promoting mine as well. 

I will try to share with them ways that our course is different enough for them to feel confident in promoting both of the courses.

Facebook Group Owners Are Great Affiliates

The third way I want to share with you to find affiliates is by searching on Facebook for all of the groups in your niche. 

You don’t want to promote your course directly in the group, instead, you want to reach out to the group owner and build a relationship with them directly so that THEY can promote your course in their group.

Having the owner promoting your course it gives you instant credibility in the group and it keeps you from looking like a spammer.

I recommend hanging out in the group for at least a week and interacting with the other members before you ask the owner if they would be an affiliate for you.

How To Reach Out To Potential Affiliates

Now that you’ve got a few ways to find potential affiliates, you want to get a game plan in place to help you reach out to them in a way that they will respond to you and feel comfortable working with you.

Even if you have not started your affiliate program at all or don’t feel confident in reaching out to affiliates yet, I’ve got you covered. I highly recommend Cindy Bidar’s Affiliate Program Success: How to Build a Team of Raving Fans Who Say “Yes!” to Promoting Your Courses. She’ll walk you step-by-step through the process of setting up and running a great affiliate program! AND you’ll get 50% off with code OUTREACH.

I hope you found these 3 ways to find potential affiliates helpful. Sometimes it just takes ONE really good affiliate to change the trajectory of your online course business. You can do it!

Have questions about starting an affiliate program? Talk to me below! 

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