Interesting! Jupiter Research and iProspect conducted a study to determine user search behavior online. Among other
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Blog
Copy Changes as Life Changes
Look around your house for a minute. What do you see? The home itself, furniture in the rooms, carpet or rugs on the
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Writing with Singular and Plural Keyphrases
OK, consider this a mild rant.I was reading a website a while back and ran across this sentence: "You'll love our 100%
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Keywords in Branding and Navigation
Have you ever noticed that branding and SEO have many similar attributes? One of the key principles of branding is
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When Using “You” Isn’t Such a Good Idea
As copywriters, we are usually taught to write in second person using "you" as opposed to "I" or "we" or "us." This is
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Break Out of the Ordinary (and over-used!)
As I was doing a copywriting review today, I began to notice a disturbing trend in the copy of a particular site. It
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The Right Way to Write Articles
A client of mine sent me an article he'd written. He wanted it proofed and distributed. After reading it over, it
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Nick Usborne Has a Point
In his most recent newsletter. Nick Usborne wrote an article detailing how he created two of the biggest-earning pages
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Is Article Submission Equivalent to Duplicate Content?
By Karon Thackston © 2008, All Rights Reserved
I've been asked the same question at least a hundred times. "If I
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