Note From Karon: I saw this blog post and quiz on Sally Hogshead's Fascination blog where she teaches you how to apply
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Search Results for: persuasive
The Curse of Ecommerce Resellers: Lack of Differentiation
During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic,
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Can Copy Make Minivans Cool?
As he meanders from the grocery store across the parking lot with bag in tow, a typical guy clad in jeans and Chucks
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5 Common Mistakes That Will Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes
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Making It Easy for Customers To Choose You
Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you
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Recommended
Resources I RecommendI'm regularly asked who I use for this and that, what books I read, etc. I've decided to
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Must-Read Copywriting Books
I'm often asked what books I read and which ones I keep on my desk as references. Here's a list of several books I've
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My SEO’s Good. Now Should I Work On Conversions?
By Karon Thackston © 2008, All Rights Reserved
It happens more frequently than you might think. People spend a lot of
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Are Your Visitors “Web Adverse?”
Funny how people interpret consumer behavior. Take, for instance, the email I got from a prospect a few weeks ago. His
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5 Easy Ways to Add Emotional Triggers to Your Copy
It's actually pretty easy to add emotion to your copy. (Read: "feeling" not hype.) As you write your copy, consider the
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