Have you ever taken a look back at the history of advertising? If you pay close attention, you'll notice a trend. As
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Using Personas to Draw in More Customers
What’s the golden rule of copywriting? Know thy target audience. Why? Because you can’t effectively write and/or
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Top 7 Picks for 2011
I’ve run across some great products/services this year so I thought I’d create one of those ever-popular “best
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Leaked Google Handbook Offers Insights into Better SEO Copywriting
A few weeks ago, we saw a minor uproar when a Google employee accidentally released a copy of their official guidelines
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4 Sales-Boosting Holiday Copywriting Tips
Need a little help decking the halls of your site with language that encourages your customers to buy more Christmas
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[Video] How to Rewrite Features & Benefits
It's another edition of "Ask Karon" and Lester has a question about rewriting manufacturer's copy for use on an
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Advanced Headline Tip
From a Million to Zero in Just One Day: A Keyword Research Tragedy
It was truly heartbreaking. I watched this man’s utter glee crash into a thousand little pieces on the virtual floor of
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How Toothpaste Can Help with USP Development
Why did you pick the toothpaste you use? Were you looking for whiter teeth? Fresher breath? Help with sensitivity?
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