Have you ever noticed that branding and SEO have many similar attributes? One of the key principles of branding is
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Copywriting
When Using “You” Isn’t Such a Good Idea
As copywriters, we are usually taught to write in second person using "you" as opposed to "I" or "we" or "us." This is
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Break Out of the Ordinary (and over-used!)
As I was doing a copywriting review today, I began to notice a disturbing trend in the copy of a particular site. It
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Consistency Is Key in the PPC Conversion Process
By Karon Thackston © 2008, All Rights Reserved
Let me enlighten you about something you might not have considered.
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