I just did a new video for Wordtracker specifically for ecommerce website owners. Check out these 3 vital tips if
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Ecommerce Copywriting
What Lands End Can Teach You about Writing to Your Target Audience
Have you shopped with Lands End lately? If so, you may have noticed that the women's pants sold on their site come in
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The Buyer Intent Behind Your Keyphrases
When it comes to choosing keyphrases, most people look at search count alone. Even if you're smart enough to evaluate
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Do You Wear Hats? Help Your Customers Envision the Future
I L O V E the new Target commercial. Have you seen it? A lady is standing in the accessories section of her local
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Surviving Google’s Mayday Update: 5 Tips for Recapturing Your Long-Tail Traffic
Sometime around April 28 - May 3, 2010, Google introduced an update to its algorithm that the folks over at Webmaster
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Interesting Forum Thread: Ecommerce Sites & Duplicate Content
I'm a moderator at the High Rankings Forum and found this thread today that posts a good question from Force7. It boils
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New Video Column: “Ask Karon” – Submit Your Copywriting Questions Now
Karon Thackston's Marketing Words Copywriting Blog now has a video column: Ask Karon. Leave your copywriting questions
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Anchor Your Copy to Keep it on Track
I was talking with a copywriting coaching client the other week. During our session, I mentioned that he needed to
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Are Your Product Descriptions Canned or Fresh?
My latest article is now up at 2Checkout.com. Think it's a good idea to use product descriptions provided by the
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