I think I've heard them all. You know those jokes that start, "How many _____ does it take to change a light bulb?"
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keyword optimization
Matt Cutts, Mythbuster: Keyword Density & “Stale” Copy
I was emailing with Matt Cutts of Google and thought I'd share a couple of comments on the ever-popular topics of
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The Right Way to Create ALT Attributes
When it comes to ALT attributes, there are several active debates. (1) Is it an ALT "attribute" or and ALT "tag?" (2) Do
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Where Do Keywords Come from and Why Does It Matter?
I bet this happens at least once a week. I talk keywords with a client and the question about the source of their
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Should You Change Your Copy When Rankings Fall: Part 2
The original thread with this title caused quite a stir so I thought I would address a couple of questions and comments
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The Importance of Using Synonyms & Complementary Terms in SEO Copywriting
There's a little-known element to SEO copywriting that many copywriters don't understand. It's the use of synonyms and
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An Interesting Question
On Tuesday, I received an interesting question from a lady who attended a search engine marketing seminar I spoke at
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How to Use Unusable Keyphrases
If you've had anything to do with SEO copywriting for very long, I'm sure you've come across some pretty quirky
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Writing with Singular and Plural Keyphrases
OK, consider this a mild rant.I was reading a website a while back and ran across this sentence: "You'll love our 100%
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