It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds,
Continue Reading
learn copywriting
Is it Time for a Copywriting Face Lift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me
Continue Reading
Better SEO Copywriting Performance is all About the Flow
All too often website owners and even professional copywriters just plop their fingers onto their keyboards and start
Continue Reading
Great News You Won’t Want to Miss
As you may already know, I'm a partner in the Online Copywriting 101 project. So far we've delivered a 10-day
Continue Reading
Small Business Owners: Create an Easy Trail to More Sales
It's something I hear quite a bit. Half complaint and half frustrated rant, many small business owners tell me they
Continue Reading
The Buyer Intent Behind Your Keyphrases
When it comes to choosing keyphrases, most people look at search count alone. Even if you're smart enough to evaluate
Continue Reading
Attract More Customers with Bonus Offers (They’re Not Just for Sales Letter Copy)
I can't tell you how many times I've suggested that a client use bonuses with their copy only to hear, "But I own an
Continue Reading
Best Practices for Using Keyword Variations with SEO Copywriter Karon Thackston
Need to optimize for multiple variations of a keyphrase? Trying to work in something like "omega3," "omega-3" and
Continue Reading
Analysis of Yoga Mat Copy: What One Company Did to Make Me Buy
I took the plunge. After years of working out to a whole drawer full of videos, I wanted to try something completely
Continue Reading