I was reading Search Engine Land (as I do many mornings) when I came across an article about B2B web content by Andy
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Website Copywriting
Setting Up Sales-Generating Do-It-Yourself Pages
By Karon Thackston © 2009, All Rights Reserved
In today's economy, where auto and real estate sales are down, most
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Does Your Copy Identify With Your Niche?
If you've been paying attention, I'm sure you've already noticed it. Online copy is getting more specific every day. And
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Show Me Proof of Performance
I have never shaken my head quite so much. I've been doing a copywriting review for a new client and have been
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Copywriting Tips for Resellers
I've seen it all over the 'Net lately. Website owners that resell products or services are completely missing the point
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Troubleshooting Your Copy – Is it Time to Change or Not? Part 1 of 4
By Karon Thackston © 2008, All Rights Reserved
It's got to be the most common presumption I hear from new clients: "My
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Making Your Sales Copy Sell… Even In a Recession
Making Your Sales Copy Sell... Even In a Recession
By Karon Thackston © 2008
I was talking with a group of
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The Purpose of the Page
Sometimes the obvious escapes us. Like when writing web copy. I can't tell you how many sales-oriented or
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