It's a common question. "What copywriting mistakes should I avoid?" There are many, but the 3 I chose might surprise
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Website Copywriting
Copywriting Makeover: Increase Traffic without Increasing Paid Search Expenses
If you're an active vacationer, strolling through an amusement park or taking museum and art gallery tours isn't your
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Copy Vs. Design: Which Is Most Important To Conversion?
Conversion Master, Brian Massey, offers another excellent article: this one dealing specifically with copy. Very
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The 5 Biggest Landing Page Mistakes that Cost You Sales
By Karon Thackston © 2010, All Rights Reserved
It seems to be the newest catch phrase. "Landing page" is now used to
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Is Your Copywriting Repetitively Redundant?
It's one of my biggest pet peeves because it makes copy sound extremely sloppy. Writing repetitively turns what could
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Don’t Create a Website ABOUT Your Company. Create One FOR Your Customers.
Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things
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How to Stop Writing Rubbish Copy
I found this insightful article today at EConsultancy.com and thought I'd share. The author makes excellent points
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Does Your Copy Ignore Your Site Visitors?
Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make
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SEO Copywriting Strategies for Graphic-Oriented Sites
By Karon Thackston © 2009
As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However,
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