OK, tell the truth. Have you ever been tempted to buy a product from an infomercial? Have you ever actually whipped
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Website Copywriting
The Easiest & Most Valuable Way to Improve Conversions
For the forth year running, Econsultancy (a UK-based ecommerce consulting organization) has released its Conversion Rate
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Phrasing Discount Offers for Maximum Results
Whether you're facing another holiday sales season or just ramping up a weekend promotion, discounts come into play with
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The Quick & Easy Way to Discover Your Unique Competitive Advantage
By Karon Thackston. © All Rights Reserved
If there is one major complaint I hear most from of our copywriting clients,
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The “E” in the FACE Formula for Copywriting
How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to
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Why Most Small Businesses Fail … and What You Can Do So Yours Won’t
Whether you're a professional copywriter or a business/website owner writing your own copy, you probably consider
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Google Copywriting Strategy Tips
Last week's article about Google's updated SEO copywriting strategy caused quite a stir. So, this week I've decided to
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Matt Cutts on Google’s Updated SEO Copywriting Strategy
By Karon Thackston. © All Rights Reserved
I've been suspicious for years now. Just from paying attention to the sites
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Website Copywriting Tips (Headlines) with Karon Thackston
What better way to judge the power of the above-the-fold section of your website than by critiquing postcards? Follow
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